brand story

TAJ, famous brand of CHOICE International, inherits Chinese traditional culture and possesses a significant culture. It is processed and manufactured with PC materials by special technique, which is a revolution to lighter industry. TAJ lighter has passed 70 water - temperature test, its capability of  resisting to pressure and explosion have been improved largely. TAJ lighter also has children resistance devices.


TAJ lighter has passed the tests of international safety standard ISO9994: 2006 verified by the SGS.  The lighter that passes ISO9994: 2006 test meets the supreme international standards required for the current lighter production control. 


We care about quality, We care about utility, We care more about cultural inheritance!

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